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Wednesday, December 3 • 8:00am - 10:30am
Workshop A: Storytelling In A Digital Age: Creating Effective & Engaging Video Content
AboutFace Media

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In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward engaging your audience.  That message must encourage a conversation with, rather than a one-way monologue pushed toward them.

You’ll learn what goes into creating effective, efficient and engaging video content and learn proven strategies, practical approaches and useful tips to creating story-based content that creates a connection with your audience and keeps the door open to ongoing interaction, including:

  • Knowing the questions you should be asking before you create an ongoing online video content strategy
  • Exploring best practices for developing compelling, audience-engaging, story-based content
  • Addressing expectations regarding engaging with and sharing video content and “viral views”
  • Developing cost-effective video content for multiple distribution channels: both internal and external
  • Creating a phased strategy for developing content, measuring success and achieving acceptance
  • Applying these approaches to your specific content needs

Workshop Leader: Denise McKee, COO, AboutFace

avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise McKee is the Chief Operating Officer at AboutFace Media.  AboutFace creates brand storytelling initiatives for the web -- told through the prism of independent film's most acclaimed documentary filmmakers. As COO, Denise’s primary duty is to develop and direct the company’s... Read More →

Wednesday December 3, 2014 8:00am - 10:30am PST

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