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Wednesday, December 3 • 10:45am - 1:15pm
Workshop B: Strategies For 360 Degree Communications In Healthcare
The Hospital Portal

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Communications in today’s healthcare environment recognizes no borders.  Gone are the days of internal versus external communication.  We are currently working in an environment where messaging is constantly broadcasted via numerous media, the lines between target audiences have become blurred, leaving us in the driver’s seat to remain consistent with our brand message as well as engaging.

Discover tips and techniques to create a digital communication strategy that works in such an environment, including how to:

  • Uncover the content sought by external and internal audiences alike and in many cases, by both
  • Identify the voices of your organization as well as scan the landscape to adapt ideas that have been successful at other healthcare organizations.
  • Repurpose content for different media and audiences to maximize the investment in each piece of content  
  • Promote a culture of Service Excellence that boosts patient and employee satisfaction

Workshop Leader: Regan Sonnabend, Director of Sales, The Hospital Portal

avatar for Regan Sonnabend

Regan Sonnabend

Director of Sales, The Hospital Portal

Wednesday December 3, 2014 10:45am - 1:15pm PST

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