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Thursday, December 4 • 10:00am - 10:55am
Leveraging Various Measurement Tools To Determine The Effectiveness Of Your Digital Communication Strategy
American Heart Association & Florida Hospital

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Time, resources, and energy are being used to develop and implement your digital

communication strategy – but is it working?


This session will outline ways to leverage a variety of measurement tools to provide you with ways to determine the effectiveness of your existing strategy, including how to:

  • Identify what elements of your communications strategy can and should be measured
  • Implement appropriate measurement techniques
  • Analyze results and deploy actionable next steps

Christian Caldwell, Engagement Analyst, American Heart Association

Amy E. Caruso, Senior Consultant, PR & Marketing, The Christ Hospital, Health Network

avatar for Christian Caldwell

Christian Caldwell

Engagement Analyst, American Heart Association
avatar for Kristin Duquaine

Kristin Duquaine

Director of Health and Performance Creation Health Employees, Florida Hospital

Thursday December 4, 2014 10:00am - 10:55am PST

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