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Friday, December 5 • 9:50am - 10:35am
Storytelling, Service And Social: A Multi-Faceted And Multimedia Approach To Building The Patient Relationship
Johns Hopkins Medicine

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Ever faced this mandate? Build patient volume and engagement; build awareness of research advances; build the reputation of the institution as a source of patient education. All at once. And yesterday, thank you.

For a not-uncommon set of challenges , learn how Johns Hopkins Medicine Internet Strategy team devised an innovative approach to:
  • Advance the institutional mission
  • Reach more patients at critical points
  • Increase its web traffic

Aaron Watkins, Director of Internet Strategy, Johns Hopkins Medicine

Speakers
avatar for Aaron Watkins

Aaron Watkins

Director of Internet Strategy, Johns Hopkins Medicine
Aaron Watkins has been leading Johns Hopkins Medicine’s first integrated strategic team of Internet and digital professionals since December 2007, when he joined Johns Hopkins Medicine as one of the Baltimore region’s first professional information architects. With just two... Read More →


Friday December 5, 2014 9:50am - 10:35am PST
Miami

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