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Wednesday, December 3
 

TBA

7:30am PST

8:00am PST

Workshop A: Storytelling In A Digital Age: Creating Effective & Engaging Video Content
AboutFace Media

In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward engaging your audience.  That message must encourage a conversation with, rather than a one-way monologue pushed toward them.

You’ll learn what goes into creating effective, efficient and engaging video content and learn proven strategies, practical approaches and useful tips to creating story-based content that creates a connection with your audience and keeps the door open to ongoing interaction, including:

  • Knowing the questions you should be asking before you create an ongoing online video content strategy
  • Exploring best practices for developing compelling, audience-engaging, story-based content
  • Addressing expectations regarding engaging with and sharing video content and “viral views”
  • Developing cost-effective video content for multiple distribution channels: both internal and external
  • Creating a phased strategy for developing content, measuring success and achieving acceptance
  • Applying these approaches to your specific content needs

Workshop Leader: Denise McKee, COO, AboutFace


Speakers
avatar for Denise McKee

Denise McKee

COO, AboutFace Media
Denise McKee is the Chief Operating Officer at AboutFace Media.  AboutFace creates brand storytelling initiatives for the web -- told through the prism of independent film's most acclaimed documentary filmmakers. As COO, Denise’s primary duty is to develop and direct the company’s... Read More →



Wednesday December 3, 2014 8:00am - 10:30am PST
Miami

10:45am PST

Workshop B: Strategies For 360 Degree Communications In Healthcare
The Hospital Portal

Communications in today’s healthcare environment recognizes no borders.  Gone are the days of internal versus external communication.  We are currently working in an environment where messaging is constantly broadcasted via numerous media, the lines between target audiences have become blurred, leaving us in the driver’s seat to remain consistent with our brand message as well as engaging.

Discover tips and techniques to create a digital communication strategy that works in such an environment, including how to:

  • Uncover the content sought by external and internal audiences alike and in many cases, by both
  • Identify the voices of your organization as well as scan the landscape to adapt ideas that have been successful at other healthcare organizations.
  • Repurpose content for different media and audiences to maximize the investment in each piece of content  
  • Promote a culture of Service Excellence that boosts patient and employee satisfaction

Workshop Leader: Regan Sonnabend, Director of Sales, The Hospital Portal


Speakers
avatar for Regan Sonnabend

Regan Sonnabend

Director of Sales, The Hospital Portal



Wednesday December 3, 2014 10:45am - 1:15pm PST
Miami

1:15pm PST

Lunch On Your Own—But Not Alone!
Wednesday December 3, 2014 1:15pm - 2:30pm PST
Miami

2:30pm PST

Workshop C: Breaking Down The Barrier: How To Get Your Communication Team To See The Value Of Social Media & Use It Effectively
Rightpoint

Your workforce is more than likely on social media – outside of the office. This workshop will provide you with ways to harness the power of these social media to maximize your communication strategy inside the office.

Learn how social media can become a vital part of your existing communication strategy, including how to:

  • Help communicators see the physician's view of the downsides of social media
  • Offer talking points to engage physicians in social media
  • Understand how social media has helped one healthcare professional’s career
  • Demonstrate how minimal time & effort on social media can have significant ROI

Workshop Leader: Jeff Willinger, Director of Social Computing, Collaboration & Intranets, Rightpoint


Speakers
avatar for Jeff Willinger

Jeff Willinger

Director of Social Computing, Collaboration and Intranets, Rightpoint
Jeff Willinger is the Director of Social Computing, Collaboration and Intranets at Rightpoint and was named one of the top SharePoint influencers to watch, for the third year and is recognized as one of the top social media personalities in the country.  He specializes in advising... Read More →



Wednesday December 3, 2014 2:30pm - 5:30pm PST
Miami
 
Thursday, December 4
 

TBA

8:00am PST

8:30am PST

Chairperson’s Welcome & Introductions
The Hospital Portal

This fun and fast-paced forum is designed to provide you with a unique and fun opportunity to share your goals for this conference and get to know your fellow conference attendees and their internal communications challenges.

Regan Sonnabend, Director of Sales, The Hospital Portal
Conference Chairperson


Speakers
avatar for Regan Sonnabend

Regan Sonnabend

Director of Sales, The Hospital Portal


Thursday December 4, 2014 8:30am - 9:15am PST
Miami

9:15am PST

Panel Discussion – Building An Effective Digital Communication Strategy During Healthcare Reform
Memorial Healthcare System

This interactive panel discussion will uncover ways to be effective and efficient during the time of healthcare inform, including how to:

  • Maintain compliance with both your external and internal communication strategies
  • Win the battle of information volume
  • Identify the most common mistakes and avoid them to ensure success

Panelists Include:

Kertling Baldwin, Director, Corporate Communications, Memorial Healthcare System


Speakers
avatar for Kerting Baldwin, Ed.D.

Kerting Baldwin, Ed.D.

Director, Corporate Communications, Memorial Healthcare System


Thursday December 4, 2014 9:15am - 10:00am PST
Miami

10:00am PST

Leveraging Various Measurement Tools To Determine The Effectiveness Of Your Digital Communication Strategy
American Heart Association & Florida Hospital

Time, resources, and energy are being used to develop and implement your digital

communication strategy – but is it working?

 

This session will outline ways to leverage a variety of measurement tools to provide you with ways to determine the effectiveness of your existing strategy, including how to:

  • Identify what elements of your communications strategy can and should be measured
  • Implement appropriate measurement techniques
  • Analyze results and deploy actionable next steps

Christian Caldwell, Engagement Analyst, American Heart Association

Amy E. Caruso, Senior Consultant, PR & Marketing, The Christ Hospital, Health Network


Speakers
avatar for Christian Caldwell

Christian Caldwell

Engagement Analyst, American Heart Association
avatar for Kristin Duquaine

Kristin Duquaine

Director of Health and Performance Creation Health Employees, Florida Hospital


Thursday December 4, 2014 10:00am - 10:55am PST
Miami

10:35am PST

10:55am PST

Are Your Employees Connected To Your Brand? Learn How To Create An Effective Brand Strategy
EmblemHealth

Twice a year, EmblemHealth conducts an external brand tracker survey to measure impressions of the EmblemHealth brand. Well-informed about consumer perceptions, one question remained – What do employees think and feel about the brand?

To get the answer, EmblemHealth administered the brand tracker survey internally to find out how connected employees feel to the brand and how effectively they see themselves contributing to its strength.

Having completed the internal brand survey for the second consecutive year, learn how EmblemHealth is using the data to:
 

  • Gain insight on the brand attributes that employees deem most important to customers and compare this with the brand attributes that customers identify as most important
  • Identify points of strength and weakness with employee understanding and ownership of the brand
  • Utilize survey findings to develop strategies for improvement in key business areas.

Ann Marie Gothard, Director, Communication Strategy, Marketing & Communications, EmblemHealth


Speakers
avatar for Ann Marie Gothard

Ann Marie Gothard

Director, Communication Strategy, Marketing & Communications, Emblemhealth


Thursday December 4, 2014 10:55am - 11:30am PST
Miami

11:30am PST

Panel Discussion – Utilizing Innovative Digital And Mobile Tools To Enhance Your Existing Communication Strategy
EmblemHealth & Palomar Health

During this panel discussion you will learn of ways to utilize tools – including mobile, digital signage and video – into your current communication strategy, including ways to:

  • Improve high level meetings with board portals
  • Communicate with physicians, nurses and patientswith use of eNewsletters and digital signage
  • Use video coaching to inform your patients about various procedures

Panelists Include:

Ann Marie Gothard, Director, Communication Strategy, Marketing & Communications, EmblemHealth

Nina Kim, Manager of Internal Communications, Palomar Health


Speakers
avatar for Ann Marie Gothard

Ann Marie Gothard

Director, Communication Strategy, Marketing & Communications, Emblemhealth
avatar for Nina Kim

Nina Kim

Manager of Internal Communications, Palomar Health


Thursday December 4, 2014 11:30am - 12:15pm PST
Miami

12:15pm PST

1:45pm PST

Harnessing Social Media To Maximize Engagement Through Collaborative, Patient-Centric Strategies
Center for Endometriosis Care

Social media has changed the landscape of interaction between health organizations and consumers, with greater than 40% of patients indicating social media affects their choice of a specific doctor, hospital or medical. It has also changed the way they manage their health. As technology grows we are faced with not only the daunting task of navigating compliance issues, but must also constantly strive to maximize effective ways to engage consumers across multiple platforms - and integrate them into redefined relationships.

At the conclusion of this session, you will be able to successfully:

  • Evaluate collaborative process and priorities for increasing patient engagement and improved health literacy
  • Effect strong Brand Recognition by establishing strong presence as reputable leader of ‘the digital revolution’
  • Understand compliance, privacy and ethics issues
  • Identify risks: where and when to draw the line

Heather C. Guidone, CWC, Surgical Program Director, Center for Endometriosis Care


Speakers
avatar for Heather C. Guidone

Heather C. Guidone

CWC, Surgical Program Director, Center for Endometriosis Care
The CEC's Heather Guidone is the Center's Program Director, Health Educator, Writer, Activist, professional Advocate, Industry Liaison, Research Coordinator...and most importantly, a woman who knows the disease inside and out first-hand. A Clinical Health Educator and Medical... Read More →


Thursday December 4, 2014 1:45pm - 2:20pm PST
Miami

2:20pm PST

Interactive Round Table Discussions: Discuss Healthcare Communication Challenges & Solutions With Your Peers

These Interactive round tables are designed to help you pick a topic you are most interested in and discuss it with your peers. At the end of the discussion, each round table will share with the rest of the group their findings and main points of conversation


Thursday December 4, 2014 2:20pm - 3:00pm PST
Miami

3:00pm PST

3:20pm PST

Building Physician Cohort Identity To Improve The Patience Experience & Increase Organizational Awareness
Palomar Health
Speakers
avatar for Nina Kim

Nina Kim

Manager of Internal Communications, Palomar Health


Thursday December 4, 2014 3:20pm - 3:55pm PST
Miami

3:55pm PST

How To Successfully Revamp Your Communication Strategy After A Merger Or Acquisition
All Children's Hospital
Speakers
avatar for Darrel Lee

Darrel Lee

Director, Digital & Interactive Services, All Children's Hospital
avatar for Cindy Rose

Cindy Rose

Vice President, Marketing & Community Relations, All Children's Hospital


Thursday December 4, 2014 3:55pm - 4:30pm PST
Miami

4:30pm PST

Panel Discussion - Ways To Successfully Adopt Social Media Tools That Will Enhance Your Current Digital Communication Strategy
OSF Saint Francis Medical Center & Children's Medical Center

With the vast variety of social media tools available – and constantly being added to the mix – it has become a challenge to figure out which tools to spend your time and resources on. This session will help you navigate the waters and provide you with ways to successfully integrate the right tools to enhance your existing communication strategy, including how to:

  • Introduce policies and guidelines for appropriate use of social media outlets
  • Utilize blogging and online forums to garner health information  
  • Improve communication between physicians and their patients, the public and among physician colleagues

Panelists Include:

Kristen Johnson, Internal Communications Specialist, OSF Saint Francis Medical Center

Rachel Butts, Senior Internal Specialist, Marketing & Communications Specialist, Children’s Medical Center


Speakers
avatar for Rachel Butts

Rachel Butts

Senior Internal Specialist, Marketing & Communications Specialist, Children's Medical Center
avatar for Kristen Johnson

Kristen Johnson

Internal Communications Specialist, OSF Saint Francis Medical Center
Kristen Johnson is the internal communication specialist for OSF Saint Francis Medical Center, a Level I trauma center in Peoria, IL that is the flagship hospital for OSF HealthCare System. During her five years with OSF, Kristen has worked in partnership with administration and... Read More →


Thursday December 4, 2014 4:30pm - 5:15pm PST
Miami

5:15pm PST

Chairperson’s Recap & End Of Day One
Speakers
avatar for Regan Sonnabend

Regan Sonnabend

Director of Sales, The Hospital Portal


Thursday December 4, 2014 5:15pm - 5:30pm PST
Miami

5:30pm PST

Networking Reception & Dine Around: Reservations Are Booked!

We invite you to join us for a drink in the hotel lobby bar as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking.  Don't miss this chance to benchmark new ideas over complimentary drinks!


Thursday December 4, 2014 5:30pm - 6:00pm PST
Miami
 
Friday, December 5
 

TBA

8:00am PST

8:30am PST

Chairperson's Presentation: Ways To Explore Outsourcing Opportunities
The Hospital Portal
Healthcare communication has seen dramatic and constant change over recent year. Communicators today have many audiences to please balanced with numerous security and regulatory issues. These demands coupled with tight budgets and lean staffs requires that Marketing and Communication professionals n healthcare internalize the mantra “Work smarter, not harder” while keeping their finger on the pulse of emerging trends.

Regan Sonnabend, Director of Sales, The Hospital Portal

Speakers
avatar for Regan Sonnabend

Regan Sonnabend

Director of Sales, The Hospital Portal


Friday December 5, 2014 8:30am - 9:15am PST
Miami

9:15am PST

The 7 Principles Of Crisis Communication - Are You Ready To Respond?
Memorial Health System

Healthcare facilities and their staff play a key role in emergency preparedness efforts for all types of events, including natural or man-made disasters, pandemic influenza outbreaks, or terrorist attacks. The availability of healthcare is essential to accommodate the surge in demand for providing care related to a public health emergency. Communications professionals play a key role in the process.

During this session we will discuss how to:

  •             Level of readiness
  •             Elements of risk assessments
  •             Mail handling and updating readiness

Kertling Baldwin, Director, Corporate Communications, Memorial Healthcare System


Speakers
avatar for Kerting Baldwin, Ed.D.

Kerting Baldwin, Ed.D.

Director, Corporate Communications, Memorial Healthcare System


Friday December 5, 2014 9:15am - 9:50am PST
Miami

9:50am PST

Storytelling, Service And Social: A Multi-Faceted And Multimedia Approach To Building The Patient Relationship
Johns Hopkins Medicine
Ever faced this mandate? Build patient volume and engagement; build awareness of research advances; build the reputation of the institution as a source of patient education. All at once. And yesterday, thank you.

For a not-uncommon set of challenges , learn how Johns Hopkins Medicine Internet Strategy team devised an innovative approach to:
  • Advance the institutional mission
  • Reach more patients at critical points
  • Increase its web traffic

Aaron Watkins, Director of Internet Strategy, Johns Hopkins Medicine

Speakers
avatar for Aaron Watkins

Aaron Watkins

Director of Internet Strategy, Johns Hopkins Medicine
Aaron Watkins has been leading Johns Hopkins Medicine’s first integrated strategic team of Internet and digital professionals since December 2007, when he joined Johns Hopkins Medicine as one of the Baltimore region’s first professional information architects. With just two... Read More →


Friday December 5, 2014 9:50am - 10:35am PST
Miami

10:35am PST

10:55am PST

Developing And Enforcing A Social Media Policy: How To Train Clinicians And Employees On The Do's And Don'ts Of Social Media
MEDNAX National Medical Group

Due to privacy laws and concerns a social media policy is a must have in the healthcare world.

However, developing one is half the battle – while enforcing it is another.

This session will outlines tips for you to train clinicians and employees on the do’s and don’ts of social media, including how to:

  • Communicate social media policies on a national scale
  • Show how social media may impact clinicians in today's healthcare environment
  • Know what the risks and benefits of social media are

Stacey Kovalsky, Corporate Communications Manager, MEDNAX National Medical Group


Speakers
avatar for Stacey Kovalsky

Stacey Kovalsky

Corporate Communications Manager, Mednax National Medical Group


Friday December 5, 2014 10:55am - 11:30am PST
Miami

11:30am PST

Content Creation For Healthcare Employees – Understanding Your Audience, Their Preferences, And The Impact Of Your Message
Children's Medical Center

Content creation for health care employees is similar to content creation for any other employee audience – you must consider your audience, their preferences, understand the impact of your message to them as professionals and communicate your message to them through channels and using tactics that fit into their work schedule. Health care employees face a unique work environment, operate on a 24-hour, 365 day schedule and come into the workforce with a unique educational perspective.

Many organizations use a top-down cascade and rely on old and new school channels to connect with their employee base. These tactics can provide value for communicating in the health care environment, but there are ways to augment communications and increase their effectiveness when creating content for health care employees.

Methods for better content creation:

  1. Know your employees (basic rule for internal communicators)
    1. Shadow them
    2. Attend their meetings
    3. Understand their unit hierarchy
    4. Find the go to people
    5. Learn how to insert your message into their flow, not make them adjust to your flow
  2. Look at your channels
    1. Do your channels reach employees the way you think they do?
    2. Are you speaking with employees or at employees?
    3. Can you gain any information from metrics/analytics?
    4. Can you think of new ways to interact with employees?
  3. Do the work that matters most
    1. Once you have identified your audience preferences and the ways that will most effectively reach your employees, in the way that they best understand information – spend time doing the work that matters

Rachel Butts, Senior Internal Specialist, Marketing & Communications Specialist, Children’s Medical Center


Speakers
avatar for Rachel Butts

Rachel Butts

Senior Internal Specialist, Marketing & Communications Specialist, Children's Medical Center


Friday December 5, 2014 11:30am - 12:05pm PST
Miami

12:05pm PST

Lunch On Your Own But Not Alone-Reservations Are Booked!

Please sign up at the registration table to join a group of your colleagues for lunch with an informal discussion around a healthcare communication hot topic!


Friday December 5, 2014 12:05pm - 1:30pm PST
Miami

1:30pm PST

Interactive Round Table Discussions: Discuss Healthcare Communication Challenges & Solutions With Your Peers
These interactive round tables are designed to help you pick a topic you are most interested in and discuss it with your peers. At the end of the discussion, each round table will share with the rest of the group their findings and main points of conversation.

Friday December 5, 2014 1:30pm - 2:05pm PST
Miami

2:05pm PST

2:15pm PST

Panel Discussion- Tips & Techniques To Create A Comprehensive Brand Strategy
MEDNAX National Medical Group & Florida Hospital
This interactive panel session will outline how to turn your employees into brand ambassadors, including how to:

  • Communicate the value of the brand to your employees
  • Explore methods to engage healthcare professionals
  • Apply various tools to demonstrate the value of the brand

Panelists:
Stacey Kovalsky, Corporate Communications Manager, MEDNAX National Medical Group
Kristin Duquaine, Health and Performance Director, Florida Hospital

Speakers
avatar for Kristin Duquaine

Kristin Duquaine

Director of Health and Performance Creation Health Employees, Florida Hospital
avatar for Stacey Kovalsky

Stacey Kovalsky

Corporate Communications Manager, Mednax National Medical Group


Friday December 5, 2014 2:15pm - 3:00pm PST
Miami

3:00pm PST

Share Your Golden Nuggets And Close Of General Sessions
The Hospital Portal

Get your final questions answered and discuss first steps to take when returning to the office!

Regan Sonnabend, Director of Sales, The Hospital Portal

Conference Chairperson


Speakers
avatar for Regan Sonnabend

Regan Sonnabend

Director of Sales, The Hospital Portal


Friday December 5, 2014 3:00pm - 3:15pm PST
Miami

3:15pm PST

Close Of General Sessions
Friday December 5, 2014 3:15pm - 3:30pm PST
Miami