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Aaron Watkins

Johns Hopkins Medicine
Director of Internet Strategy

Aaron Watkins has been leading Johns Hopkins Medicine’s first integrated strategic team of Internet and digital professionals since December 2007, when he joined Johns Hopkins Medicine as one of the Baltimore region’s first professional information architects. With just two other colleagues on the team, you might think that those were lonely times. The reality is that he encountered an organization with such a pent-up demand for growth and resources that he struggled nightly to give his laptop a little time in sleep mode.

Fast forward a few years and he’s built healthcare’s strongest internal Internet Strategy team and leads collaborative efforts that today position hopkinsmedicine.org as the third most visited hospital or academic medical center web property in the world.

Some days he even feels like he knows his way around the place, although he is often reminded that there is always more to discover. Those reminders only underscore the importance of his team’s mission to connect the people of the world with the people of Johns Hopkins Medicine. We take a user-focused approach to our online strategy to deliver the promise of Johns Hopkins Medicine’s research, education and patient care.

As the Director of Internet Strategy, Aaron leads the Internet Strategy & Web Services Team in the creation and execution of a comprehensive online strategy including content creation and development, user-centered design and development, Internet marketing and social engagement, and data-driven performance analysis.

Previously, Aaron has led enterprise-wide web and application development projects for several medical non-profits, CareFirst BlueCross BlueShield and the National Aquarium in Baltimore, where his team's work won a 2005 Webby Award. Additionally, Aaron is a Human Factors certified web usability analyst and co-creator of Baltimore Parlay, a local networking and knowledge-sharing group for user experience professionals.

He is a frequent speaker at conferences focused on both Internet and health care strategy.